New Jersey Sports Book Revenues Double With Football

The September revenue numbers for Atlantic City came in, and the big news for the month was the almost doubling of sports betting revenue from August. Clearly, the catalyst was the opening of the NFL season and the addition of more physical and online gaming choices. But the surprise was the complete dominance of the two former daily fantasy sports companies, FanDuel and DraftKings. Between the two of them, they accounted for $11.3 million of the $12.6 million in digital revenue for New Jersey sports books.

And digital clearly is the choice of New Jersey bettors, already surpassing the $11.4 million bet at the brick-and-mortar sports books.

Discounting “futures” bets—wagers on events that have yet to be completed—New Jersey sports books held 7.9 percent.