Vol. 7 No. 9, September 2008

Interview With David Norton, Senior VP and Chief Marketing Officer, Harrah’s Entertainment

This week, the Global Gaming Business Podcast features an interview with David Norton, senior vice president and chief marketing officer for Harrah’s Entertainment on a recent upgrade to the company’s Total Rewards program. Harrah’s Total Rewards program has become the gold standard for player rating systems in the industry. With its complete data-sifting characteristics and Harrah’s network of properties, Total Rewards has created a unique brand of loyalty among customers. Now, a new program that incorporates non-gaming spend into traditional gaming ratings has raised the bar. Chief Marketing Officer David Norton explains how the system will be implemented and what it might mean for his company and his customers. He spoke with Global Gaming Business Publisher Roger Gros and Editor Frank Legato at Harrah’s corporate offices in Las Vegas in September.

By Frank Legato

Frank Legato is editor of Casino Connection and also editor of Global Gaming Business magazine. He has been writing on gaming topics since 1984, when he launched and served as editor of Casino Gaming magazine. Legato, a nationally recognized expert on slot machines, has served as editor and reporter for a variety of gaming publications, including Public Gaming, IGWB, Casino Journal, Casino Player, Strictly Slots and Atlantic City Insider. He has an B.A. in journalism and an M.A. in communications from Duquesne University in Pittsburgh, PA. He is the author of the recently published book on gaming, How To Win Millions Playing Slot Machines... Or Lose Trying.