Seneca Gaming Corporation announced that Jim Wise has joined the company as senior vice president of marketing.

A 20-year casino industry veteran, Wise has held senior marketing and public relations positions at several casinos, including the Sands Hotel & Casino in Atlantic City, Argosy Gaming and Hollywood Casino Corporation. Most recently, he was vice president of marketing for Mohegan Sun at Pocono Downs in Pennsylvania.

Wise will lead the overall marketing strategy and initiatives, including marketing, advertising, promotion and player development, for each of Seneca Gaming Corporation's three western New York casino properties-Seneca Niagara Casino & Hotel, Seneca Allegany Casino & Hotel and Seneca Buffalo Creek Casino.

By GGB Staff

Staff writers for Global Gaming Business magazine. Las Vegas, Nevada.